Although experiencing many changes due to impacts of policies and epidemics, resort real estate still has a lot of potential and has shown many signs of prosperity. However, to regain the old “form”, there is still a need for momentum.
Create a comeback from domestic customers

Although from March 2020 up to now, all international tourism activities have been delayed, but according to most international experts, Vietnam’s tourism industry will recover faster than other countries thanks to weakness. safety factors during the Covid-19 epidemic prevention period as well as the proximity to major tourist sources and good growth in the past.

However, when the epidemic situation in the world has not been controlled, experts say that the tourism and resort real estate market in the last months of the year and in the near future will depend mainly on domestic tourists. geography.

Mr. Mauro Gasparotti, Director of Savills Hotels Asia – Pacific emphasized: Vietnam’s resort real estate market has actually started a recovery process, which is due to the “return of visitors. domestic and need to focus on promoting this market by ensuring safety for tourists when traveling”.

According to Mr. Mauro Gasparotti, the big barrier of current tourism is that the epidemic is complicated, but only temporary, but in the long term, Vietnam’s tourism is very potential. Specifically, in 2019, domestic visitors reached 85 million out of 103 million visitors. In addition, Vietnamese tourists abroad have achieved a remarkable growth, from 4.8 million trips in 2012 to 8.6 million trips in 2018. This group of tourists has a lot of travel experience. and with higher spending, they will tend to explore new destinations in Vietnam in the near future when most of the international tourism markets are not yet open.

The numbers of domestic tourists are very optimistic, however, according to many experts, the market has yet to recover as expected and will need more time to “re-create” and increase strength turn on.
“It can take many years for the hospitality industry to recover from the pre-pandemic, even though the market is showing positive signs now thanks to domestic demand,” reports the hotel and tourism industry by Grant. Thornton Vietnam said.

This unit also acknowledged that the year 2020 is a milestone for the resort industry when measures of social distance and movement restriction are applied to cope with the emergence of a pandemic. However, the difficulty of 2020 is also the time when investors have the deepest understanding of the market and have the potential to take advantage of competitive advantages to make a breakthrough in the coming new period.
Businesses need new strategies

Experts emphasized that the tourism and resort real estate industry will overcome the crisis with domestic tourists, so businesses need to have appropriate strategies to build projects in tier 2 and 3 cities with great beautiful natural scenery, especially the coastal area.

Statistics show that the Vietnamese middle class by 2025 may account for 25% of the population, or about 25 million people, and more and more of these people have the need to own a second home for relaxation. and accumulating assets. This demand is encouraged by the traffic infrastructure of highways, airways … increasingly, drawing close distances between traditional cities and coastal cities.

In fact, since the end of the first social gap, many businesses have proactively and moved to restart coastal resort projects in potential emerging regions in order to catch up. direction of owning the second home of domestic luxury tourists. This both affirms the potential vitality of investors, and shows the vision of businesses in preparing for an explosive future of coastal resort products.

“In the last months of 2020, we will witness many hundreds and thousands of hectares of marine urban real estate projects announced in a rush as in the past. Many projects, many construction sites have not had one day off for construction even at the peak of Covid-19 translation, said an expert.

Speaking at a recent conference, Mr. Nguyen Thai Phien, Chief Financial Officer of Novaland Group said that real estate developers in the Vietnamese market are very creative when they constantly create many types resort products are more diverse than before. If these new models meet high standards and are accepted by the market, they can well support the recovery of the resort real estate industry in the near future.

Mr. Phien predicted that, in the context of the epidemic still unpredictable globally, resort projects with good infrastructure connections and fast travel times in the domestic market will have more opportunities to recover soon.

From the perspective of an enterprise implementing many projects in the beach resort segment, Mr. Nguyen Quoc Bao, Deputy General Director of Danh Khoi Group, said that it is in the challenges of epidemics, of market sentiment. Weakness will create opportunities for businesses with financial capacity to buy back a good land fund for project development, and anticipate market recovery.

According to Mr. Bao, this business has had many M&A activities in the past so that now, Danh Khoi “holds” in the hands of 6 coastal “golden” land projects. It is the time for businesses to see and change their minds in thinking and doing, ”said this person.

Making a forecast on the prospects of the resort real estate market in the coming time, Mr. Pham Lam, General Director of DKRA said: Familiar markets such as Ba Ria – Vung Tau, Binh Thuan, Nha Trang, Quang South, Da Nang, Phu Quoc, Ha Long is still the place to maintain tourism strengths from natural environment landscape, cultural – historical heritages, …

At the same time, new markets such as Ninh Thuan, Phu Yen, Binh Dinh, Quang Ngai, Hue, Quang Binh, Quang Tri, … with natural advantages, the environment is still untouched, not much exploited, so it attract visitors. At the same time, major investors are flocking here with better project implementation capacity from: Project size, methodical planning of functional subdivisions, utility infrastructure, … especially creating add new values ​​to tourism and urban development.

According to Minh Minh / reatimes.vn